VDKA 6100

The VDKA 6100 purchase price point retail space campaign was a spectacular and impactful transformation. The brief was to emphasise and promote the brand in a new light. I introduced this concept literally, growing an idea pushing boundaries even further with a level of dimension that had not been seen before in this environment. The final arrangement was kaleidoscopic light sources, bouncing off highly reflective surfaces, resulting in an exquisite and complex ricochet of hues across the entire activation.