ST1 - High Society

ST1; the harvesting of ideas in support of legalising medicinal recreational and industrial Cannabinoids worldwide. I was approached by "Kimmi Rainbow", the leading lady of an independent creative ensemble, to conceptualise a small collection of sketched logotypes for their limited release, out of the box range of Tie-Dye T-Shirts. A cryptic code type symbol for "Stoned-One" influenced the creation of "ST1", a paradoxical military-style themed title. The initial design brief was to produce an avant-garde prototype mark that would push beyond the stereotypical viewpoint. The philosophical heart and soul behind this small production was to move a theoretical mindset of core values, to reflect, question and unlearn the teachings of a controlled society. My approach was to feature a sequence using line and shape to create an alternative composition aligned with the brands' ethics and value a story best told through pictures.