Nike

On this project, I worked on a series of key visuals for the football fan-wear collection under the Direction of Mark Thede. The focal point for design revolved around Wayne Rooney and Cristiano Ronaldo. The objective was to bring forth intrinsic characteristics found within each player's persona. A collaborative brainstorm between the Nike design team and myself arrived at a narrative for the main titles. Wayne Rooney "The Rebel" and Cristiano Ronaldo "The Magician", these personality traits were to manifest themselves as coded content throughout each piece. Vocabulary used to convey critical attributes for Rooney; were vitality, leadership, and fearlessness. Thus for Ronaldo; flamboyant, fiery, slick, and calculating. Designs used for Men's and Boys apparel graphic prints.